Marketing Management Marketing Management. Mobile Phone Number 01987073965, 01797522136. Philip Kotler, often called the “father of modern marketing,” is a prolific author and thought leader best known for his foundational textbook, Marketing Management. His work emphasizes the importance of a customer-centric approach, the strategic use of the marketing mix, and adaptability to …

Principles of Management Principles of Management. Mobile Phone Number 01987073965, 01797522136. Principles of management are fundamental guidelines that help managers plan, organize, lead, and control resources to achieve organizational goals. Developed by theorists like Henry Fayol, these principles provide a framework for decision-making and ensure consistency and efficiency in management practices. …