Marketing Management Philip Kotler, often called the “father of modern marketing,” is a prolific author and thought leader best known for his foundational textbook, Marketing Management. His work emphasizes the importance of a customer-centric approach, the strategic use of the marketing mix, and adaptability to modern challenges like digital transformation and social …

Principles of Management Principles of management are fundamental guidelines that help managers plan, organize, lead, and control resources to achieve organizational goals. Developed by theorists like Henry Fayol, these principles provide a framework for decision-making and ensure consistency and efficiency in management practices. Key examples include division of work, unity of command (one boss …